Unfortunately, when you're a fairly small fish in a big pond you have to play by the rules or you will get kicked out of the pond. No where is this more true than when it comes to your adwords account. Google is one mighty big fish and what they say goes, period. If you want to advertise on their Pay Per Click (PPC) network you had better be prepared to play by their rules or they will ban you and that will be one less stream of traffic you'll be able to rely on.
Google Adwords can provide you with a ton of very qualified traffic, and it can do it pretty quickly, but it's not without it's pitfalls. One of the things Google really looks for these days is a quality site. The days of mediocre sites is gone. Google expects, and demands, quality sites for their searchers. If you don't deliver you'll be gone, there won't be a negotiation, you'll just be gone.
Google doesn't have to explain why you've been banned either, and they won't, one day you'll have a successful campaign and the next you'll be done and so will a big portion of your traffic (which is one reason why you should never rely on just one source of traffic for your site).
In order to avoid this nightmare scenario, it's important you don't do anything that would put Google on high alert. Here are a few things to keep in mind:
1. Carefully read and follow the terms of service that Google spells out when you sign up for your account. one of the most important things to remember is that you can not direct link your ad to an affiliate offer. You must drive the traffic to your own website where you can then direct them to your affiliate offer.
That is probably one of the most common mistakes people make. They think that Google is so big they won't notice, and they may not, for a while. But when they do you'll be banned. It's just not worth the risk. Put up a great blog.
2. Make sure that the website you send your traffic to has some truly quality content. Don't just throw up some dumb blog or website with one article on it and expect that that will be ok, it won't. Again, Google's main concern is for their customers and,newsflash, that's not you. It's the people who search online. If Google doesn't think that their searchers will get what they're looking for when they visit your site, they will ban you.
Hey, I don't mean to scare you, I'm just trying to point out that you have to be careful when you're dealing with 'The Big G'. They have their rules and they expect you to follow them. Don't forget, you're just a visitor in their kingdom and they expect you to carry your fair share of the weight and follow their rules. When you set up your
adwords account make sure you read, understand and follow all the rules to avoid the nightmare from 'Big G'.